Inform, Inspire, Improve Health: Getting Ready for NCHCMM 2012!

NCHCMM Logo

We are excited for this year’s National Conference on Health Communication, Marketing and Media (#hcmmconf) being held in Atlanta, GA on August 7 – 9! Some of our colleagues will be giving five presentations during this year’s conference highlighting our health communication work and thinking. New this year, there will be limited virtual access to the conference! Check it out here: http://tinyurl.com/c8gqupc. Updates from the conference will be found here and by following Christina Williams  (@christinaispr) and Lisa Torphy (@LTorphy) on Twitter! Below are some great presenters to check out: Elyse Levine, PhD, RD – Evaluating MyPlate: An expanded framework using traditional and non-traditional metrics for assessing health communication campaigns Elaine Rahbar, BA – Finding the Next Generation of…

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Monthly News Roundup: The Top 5 Stories in Digital Health

We’ve wrangled last month’s top 5 stories at the intersect of health and digital communications — let us know what you find most useful. 1. The White House announces a new digital strategy Last month the Obama Administration announced a new digital strategy calling for enterprise-like, integrated approaches to government information sharing that aims to do more with less — across devices. The initiative ultimately aims to bring new and holistic depths to the concept of open data (e.g., music for a mobile health and data-believers’ ears!). Get a snapshot of the strategy in GSA’s Storify recap of the announcement. 2. Facebook releases a beta version of a new Pages Manager App for iPhone iOS 4.2…

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Using Facebook to Effectively Recruit Medical Professionals

In an earlier post, I discussed using digital mediums as a viable platform to recruit healthcare professionals. As the basis for my argument, I pointed to a report which found that Facebook was chosen by three out of four healthcare professionals surveyed as the preferred site for career-seeking opportunities.  While these statistics are telling and serve as the impetus to quickly build a Facebook recruiting presence, it should not be built in a vacuum. Any Facebook recruiting program should build off an already established overall recruitment strategy and use the social network to effectively share information and improve interest in available medical jobs. Without strategic planning and coordination, a stand-alone Facebook program can result in…

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Secretary Sebelius and Drew Brees on Gamification and Government Health Care

Secretary_Sebelius

I recently had the privilege of running into Secretary Sebelius at the launch party for PALA+ (Presidential Active Lifestyle Award). I truly did ‘run into her’, as I accidentally followed the wrong signs and walked into the VIP prep room where she was standing prior to her talk. In turns out that she is extremely personable, and extremely excited about what HHS is doing with games. The launch event was in part to announce the new partnership between HHS and the ESA (Entertainment Software Association). As celebrity speaker Drew Brees highlighted, “The President’s Council and ESA recognize the need to embrace technology in the fight against childhood obesity… Through the Active Play PALA+ Challenge, we…

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Reaching People With Disabilities: 508 Compliance and Communication Tips

keyboard with disability symbol

Photo by Flickr user jackmcmilan To be completely honest up front, I originally set out to write a blog post with helpful pointers on 508 compliance, but after hearing a recent presentation from my colleague and digital health expert Donald Jones, I quickly realized there was a lot more to the issue of reaching people with disabilities. It’s about compliance + usability, literacy + linguistics, cultures + individuals. In his presentation, Don and his colleagues shared with us the social-cultural model, which places disability in a social, political, environmental and economic context. When communicating with people with disabilities, the conversation should be framed around them as an individual, not their disease or disability. Just remember…

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Maximizing Your Campaign Resources with Digital Audience Research

As social marketing professionals, everything we do is based on research. We do formative research to define the public health problem and understand audience needs and preferences. Then we do more research to test concepts and messages. During all of this research, we are concurrently developing plans for process, outcome, and impact evaluation, which are vital to demonstrating a return on investment and continuously refining our campaigns and programs. While all of this research is essential for our work, it also takes valuable resources away from the actual communications we use to affect behaviors. With almost 80% of the U.S. population online and 116 million Americans with regular access to smart phones, digital media channels…

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What Facebook Timeline Means for Hosting Live Events

In the last year, more and more health brands and government social media accounts have adopted strategies to communicate with stakeholders and patients through live events and real-time chat features. In the last few months, CVS Pharmacy hosted an online Facebook chat to connect health consumers with a pharmacist, Todd Park engaged in a live Twitter chat for Big Data Week and the Suicide Prevention Lifeline teamed up with Facebook to launch a “chat” messaging system to help users find immediate help when suicidal comments show up. As brand pages have been adapted for the new Facebook timeline environment, I can’t help but ponder: what does the new layout mean for hosting online events and live chats?  In short, we need to…

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The Fundamentals of Recruiting Remain Constant in a Digital World

Rick McCallum, who is a retired active U.S. Army and Army nurse corps recruiter with more than 20 years of experience in recruitment, states that there are three fundamentals of recruiting – Interact, Listen and Inform. His statement was made in the context of recruiting health professionals at events and conferences but technology has enabled digital mediums, particularly social media, to be viable platforms for staying true to the three core activities in recruitment. Just a couple years ago, statistics showed that only a small percentage of healthcare professionals used digital technology such as social media to find new professional opportunities. Anecdotally, we’ve seen a shift in this trend to where more and more health…

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National Disabled Veterans Winter Sports Clinic

photo of adaptive skiing

Miracles on the Mountainside I recently volunteered with my colleagues at the National Disabled Veterans Winter Sports Clinic (NDVWSC) at Snowmass Village, Colorado, where I interviewed and filmed participants and captured images. More than 400 disabled veterans participated in approximately 12 adaptive winter sports using a variety of custom-crafted adaptive devices. It was so inspiring to see veterans who have returned from war to face new challenges finding ways to overcome their disabilities. The event was successful due in part to the overwhelming financial support and volunteerism of corporations, organizations and individuals, as well as the sponsorship of the Disabled American Veterans and the Department of Veterans Affairs (VA). An estimated 200 certified ski instructors for…

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Bi-weekly Roundup: The Top 5 Stories in Digital Health

Facebook Timeline is coming for your brand page March 30th…. Are YOU ready? (Photo credit: http://www.rorqual.com/englisch/newsletter2009.html)

Greetings health communicators! We’re instating a new bi-weekly wrap up of the top news in the health and digital space – take a look and let us know what you find most useful. 1. Facebook Timeline for brands is here! And it’s coming for your page…. Are YOU ready? Seriously, don’t panic. Here’s what you need to know about the format changes and how it will affect your strategy: How to prepare your new page Tips and cheat sheets for implementing changes from Beth Kanter A study on how eyes view Timeline vs. the old profiles For inspiration on building out your page’s history: 7 Facebook pages with killer Timelines Facebook: Now complete with pinning! Facebook’s design specs 2. From Social Media Week DC – get organized and…

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Monthly News Roundup: The Top 5 Stories in Digital Health

We’ve wrangled last month’s top 5 stories at the intersect of health and digital communications — let us know what you find most useful. 1. The White House announces a new digital strategy Last month the Obama Administration announced a new digital strategy calling for enterprise-like, integrated approaches to government information sharing that aims to do more with less — across devices. The initiative ultimately aims to bring new and holistic depths to the concept of open data (e.g., music for a mobile health and data-believers’ ears!). Get a snapshot of the strategy in GSA’s Storify recap of the announcement. 2. Facebook releases a beta version of a new Pages Manager App for iPhone iOS 4.2…

+

Using Facebook to Effectively Recruit Medical Professionals

In an earlier post, I discussed using digital mediums as a viable platform to recruit healthcare professionals. As the basis for my argument, I pointed to a report which found that Facebook was chosen by three out of four healthcare professionals surveyed as the preferred site for career-seeking opportunities.  While these statistics are telling and serve as the impetus to quickly build a Facebook recruiting presence, it should not be built in a vacuum. Any Facebook recruiting program should build off an already established overall recruitment strategy and use the social network to effectively share information and improve interest in available medical jobs. Without strategic planning and coordination, a stand-alone Facebook program can result in…

+

Secretary Sebelius and Drew Brees on Gamification and Government Health Care

Secretary_Sebelius

I recently had the privilege of running into Secretary Sebelius at the launch party for PALA+ (Presidential Active Lifestyle Award). I truly did ‘run into her’, as I accidentally followed the wrong signs and walked into the VIP prep room where she was standing prior to her talk. In turns out that she is extremely personable, and extremely excited about what HHS is doing with games. The launch event was in part to announce the new partnership between HHS and the ESA (Entertainment Software Association). As celebrity speaker Drew Brees highlighted, “The President’s Council and ESA recognize the need to embrace technology in the fight against childhood obesity… Through the Active Play PALA+ Challenge, we…

+

Reaching People With Disabilities: 508 Compliance and Communication Tips

keyboard with disability symbol

Photo by Flickr user jackmcmilan To be completely honest up front, I originally set out to write a blog post with helpful pointers on 508 compliance, but after hearing a recent presentation from my colleague and digital health expert Donald Jones, I quickly realized there was a lot more to the issue of reaching people with disabilities. It’s about compliance + usability, literacy + linguistics, cultures + individuals. In his presentation, Don and his colleagues shared with us the social-cultural model, which places disability in a social, political, environmental and economic context. When communicating with people with disabilities, the conversation should be framed around them as an individual, not their disease or disability. Just remember…

+

Maximizing Your Campaign Resources with Digital Audience Research

As social marketing professionals, everything we do is based on research. We do formative research to define the public health problem and understand audience needs and preferences. Then we do more research to test concepts and messages. During all of this research, we are concurrently developing plans for process, outcome, and impact evaluation, which are vital to demonstrating a return on investment and continuously refining our campaigns and programs. While all of this research is essential for our work, it also takes valuable resources away from the actual communications we use to affect behaviors. With almost 80% of the U.S. population online and 116 million Americans with regular access to smart phones, digital media channels…

+

What Facebook Timeline Means for Hosting Live Events

In the last year, more and more health brands and government social media accounts have adopted strategies to communicate with stakeholders and patients through live events and real-time chat features. In the last few months, CVS Pharmacy hosted an online Facebook chat to connect health consumers with a pharmacist, Todd Park engaged in a live Twitter chat for Big Data Week and the Suicide Prevention Lifeline teamed up with Facebook to launch a “chat” messaging system to help users find immediate help when suicidal comments show up. As brand pages have been adapted for the new Facebook timeline environment, I can’t help but ponder: what does the new layout mean for hosting online events and live chats?  In short, we need to…

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