Health 2.0

Inform, Inspire, Improve Health: Getting Ready for NCHCMM 2012!


Logo for NCHCMM 2012 We are excited for this year’s National Conference on Health Communication, Marketing and Media (#hcmmconf) being held in Atlanta, GA on August 7 – 9! Some of our colleagues will be giving five presentations during this year’s conference highlighting our health communication work and thinking. New this year, there will be limited virtual access to the conference! Check it out here: Updates from... Read More

Monthly News Roundup: The Top 5 Stories in Digital Health

We’ve wrangled last month’s top 5 stories at the intersect of health and digital communications — let us know what you find most useful. The White House's new digital strategy takes the next step to eliminate these in government -- across devices. (Photo courtesy of stock.xchng) 1. The White House announces a new digital strategy Last month the Obama Administration announced a new digital strategy calling for enterprise-like,... Read More

Secretary Sebelius and Drew Brees on Gamification and Government Health Care


Drew Brees talking about PALA+ and the ESA partnership (Photos courtesy of I recently had the privilege of running into Secretary Sebelius at the launch party for PALA+ (Presidential Active Lifestyle Award). I truly did ‘run into her’, as I accidentally followed the wrong signs and walked into the VIP prep room where she was standing prior to her talk. In turns out that she is extremely personable, and extremely excited about what... Read More

Reaching People With Disabilities: 508 Compliance and Communication Tips

keyboard with disability symbol

Photo by Flickr user jackmcmilan To be completely honest up front, I originally set out to write a blog post with helpful pointers on 508 compliance, but after hearing a recent presentation from my colleague and digital health expert Donald Jones, I quickly realized there was a lot more to the issue of reaching people with disabilities. It’s about compliance + usability, literacy + linguistics, cultures + individuals. In his presentation, Don... Read More

What Facebook Timeline Means for Hosting Live Events

Photo courtesy Madonna's Facebook page: In the last year, more and more health brands and government social media accounts have adopted strategies to communicate with stakeholders and patients through live events and real-time chat features. In the last few months, CVS Pharmacy hosted an online Facebook chat to connect health consumers with a pharmacist, Todd Park engaged in a live Twitter chat... Read More

The Fundamentals of Recruiting Remain Constant in a Digital World

Rick McCallum, who is a retired active U.S. Army and Army nurse corps recruiter with more than 20 years of experience in recruitment, states that there are three fundamentals of recruiting – Interact, Listen and Inform. His statement was made in the context of recruiting health professionals at events and conferences but technology has enabled digital mediums, particularly social media, to be viable platforms for staying true to the three core activities... Read More

National Disabled Veterans Winter Sports Clinic

photo of adaptive skiing

The NDVWSC gives veterans with disabilities the opportunity and access to test their new-found abilities and develop new lifestyle skills that will positively impact their rehabilitative journey and readjustment in their communities. Miracles on the Mountainside I recently volunteered with my colleagues at the National Disabled Veterans Winter Sports Clinic (NDVWSC) at Snowmass Village, Colorado, where I interviewed and filmed participants and captured... Read More

Q2 Digital Health Outlook: 5 Trends to Watch in 2012

Looking back, 2011 certainly left an imprint on the field of health communications, with many exciting new tools, technologies, and uses of digital media inexorably changing the way organizations reach and engage with their target audiences. Based on what we’ve been seeing in Q1 of 2012, it looks like the rest of 2012 will be dominated by a maturation of some of the familiar trends from 2011 as well as some exciting new ones. Below, we discuss... Read More

DHCX Day Two – Go Do!

Digital Health

Over the next few days, we are going to provide our impressions of the Digital Health Communications Extravaganza held in Orlando, February 15-17. Lisa Torphy provides her thoughts on Day Two! Digital Health Communications Extravaganza (DHCX) started the second day with a Keynote Session from Vic Strecher from the Schools of Public Health and Medicine, University of Michigan. Using inspiration from Jonsi’s song “Go Do” and examples taken... Read More

DHCX Day One: Inspiring the Next Wave of Health Communications

logo for Digital Health Communications Extravaganza

Over the next few days, we are going to provide their impressions of the Digital Health Communications Extravaganza held in Orlando February 15-17. Up first, Lisa Brown provides her thoughts on Day One! The Glee song and dance number was my first clue.  This was not your average conference.  The inaugural day of the inaugural Digital Health Communications Extravaganza (DHCX) did not disappoint.  Conference organizer, Dr. Jay Bernhardt from the... Read More