social media

Monthly News Roundup: The Top 5 Stories in Digital Health

We’ve wrangled last month’s top 5 stories at the intersect of health and digital communications — let us know what you find most useful. The White House's new digital strategy takes the next step to eliminate these in government -- across devices. (Photo courtesy of stock.xchng) 1. The White House announces a new digital strategy Last month the Obama Administration announced a new digital strategy calling for enterprise-like,... Read More

What Facebook Timeline Means for Hosting Live Events

Photo courtesy Madonna's Facebook page: https://www.facebook.com/events/182295891887070/) In the last year, more and more health brands and government social media accounts have adopted strategies to communicate with stakeholders and patients through live events and real-time chat features. In the last few months, CVS Pharmacy hosted an online Facebook chat to connect health consumers with a pharmacist, Todd Park engaged in a live Twitter chat... Read More

The Fundamentals of Recruiting Remain Constant in a Digital World

Rick McCallum, who is a retired active U.S. Army and Army nurse corps recruiter with more than 20 years of experience in recruitment, states that there are three fundamentals of recruiting – Interact, Listen and Inform. His statement was made in the context of recruiting health professionals at events and conferences but technology has enabled digital mediums, particularly social media, to be viable platforms for staying true to the three core activities... Read More

Bi-weekly Roundup: The Top 5 Stories in Digital Health

Facebook Timeline is coming for brand pages… Are you ready? (Photo courtesy of Rorqual.com) Greetings health communicators! We’re instating a new bi-weekly wrap up of the top news in the health and digital space – take a look and let us know what you find most useful. 1. Facebook Timeline for brands is here! And it’s coming for your page…. Are YOU ready? Seriously, don’t panic. Here’s what you need to know about the format changes and... Read More

DHCX Day Two – Go Do!

Over the next few days, we are going to provide our impressions of the Digital Health Communications Extravaganza held in Orlando, February 15-17. Lisa Torphy provides her thoughts on Day Two! Digital Health Communications Extravaganza (DHCX) started the second day with a Keynote Session from Vic Strecher from the Schools of Public Health and Medicine, University of Michigan. Using inspiration from Jonsi’s song “Go Do” and examples taken... Read More

DHCX Day One: Inspiring the Next Wave of Health Communications

Over the next few days, we are going to provide their impressions of the Digital Health Communications Extravaganza held in Orlando February 15-17. Up first, Lisa Brown provides her thoughts on Day One! The Glee song and dance number was my first clue.  This was not your average conference.  The inaugural day of the inaugural Digital Health Communications Extravaganza (DHCX) did not disappoint.  Conference organizer, Dr. Jay Bernhardt from the... Read More

The Real Warriors Campaign: Promoting health-seeking behavior with a mobile site

Last month I had the pleasure of presenting the Real Warriors Campaign mobile site at my favorite health 2.0 Meetup of the DC area, Health 2.0 STAT.  Every quarter the event draws a crowd of passionate health communicators, digital strategists and public health data nerds like myself, and I was absolutely thrilled to give back to the group from which I’ve learned so much! As usual, the energy and best practices exchanged throughout the evening... Read More

Hospitals Using Social Media – By the Numbers

The role of social media in health care is growing fast and doctors are getting increasingly more engaged with each other and with the patients they serve. A survey in June 2011 showed that an astounding 1,188 U.S. hospitals were officially involved in social media across 3,952 social networking sites. Just for comparison, in October 2010, there were 890 U.S. hospitals on 2,337 social networking sites. That means that in just over six months, 298... Read More

Listening for Change: Getting Ready for NCHCMM 2011

I’d first like to announce the semi-official launch of this blog, The Health Digital, by myself and a few of my Booz Allen colleagues. Here we will share our thoughts about helping our clients make the world a healthier place. I actually can’t think of a better time to be launching a blog about health communication in earnest then on the eve of CDC’s National Conference on Health Communication, Marketing and Media! Next week, I’ll... Read More